Job Description

Job Description

Job Description

Company Summary  

ELIA Group is a multi-faceted, fully integrated real estate and hospitality company that acquires, develops, and manages commercial properties in landmark locations throughout the United States. In Real Estate & Development and Hospitality, we don’t sit back and let things happen, we make things happen! Whether we’re crafting deals or cocktails, our unparalleled attention to detail leads to award-winning real estate development and hospitality projects.

Job Summary

We’re looking for an energetic and well-connected Promoter to drive buzz, guest attendance, and brand visibility for Upstairs Bar (located in Zuzu in downtown Detroit). As a Promoter, you'll play a key role in curating the guest list, building hype around events, and ensuring the right crowd shows up for the right vibe.

This is a high-impact, relationship-driven role perfect for someone who thrives on being social, has a strong local network, and understands the art of creating demand through presence, influence, and strategic outreach.

What You’ll Be Doing:

• Guest List Curation: Invite and confirm guests for key nights and events, ensuring the crowd aligns with the venue's energy and expectations.
• Promotion Strategy: Drive awareness for weekly events and special occasions via social media, group chats, and local influencer networks.
• Street Promotion & Outreach: Actively promote events on-site, at partner venues, and in the community to build interest and RSVPs.
• Lead Generation: Identify and build relationships with new guests, friend groups, and social circles who align with the restaurant's target clientele.
• VIP Coordination: Collaborate with the internal sales and events team to bring in VIP guests and groups for elevated experiences.
• Brand Building: Represent the brand professionally and consistently—whether online or in-person—helping elevate visibility and reputation.
• Partnership Support: Assist with local partnerships and collaborations with influencers, hotels, and nearby businesses.
• Performance Tracking: Report attendance and promotion efforts weekly; track your network’s turnout to ensure continued growth.
• On-Site Vibes: Be present at key events to greet guests, facilitate introductions, and enhance the overall guest experience.
• Other Duties: Jump in wherever needed to support event success and guest satisfaction.

What We Expect of You

At ELIA, we use our unique experience and contributions to deliver more than value – we set new standards! We seek someone that is looking for more than a job – we want to work with someone who is as passionate as us about what we do and how we go about doing it.

Your success with us requires these qualifications:

• 3-5 Years experience in the Detroit market
• Strong personal and social media network, especially locally
• Outgoing, charismatic, and confident personality
• Skilled at creating buzz and marketing events
• Reliable, organized, and detail-oriented with guest lists and RSVPs
• Experience in promotions, hospitality, or events is a plus
• Ability to draw and retain a consistent crowd
• Professional reputation; dependable and drama-free
• Self-motivated with a strong work ethic and hustle mentality

Competitive Salary and Great Benefits

• Dental insurance
• Health insurance
• Vision insurance

Working Conditions: Day and hours will vary dependent on scheduled events. All work is to be completed on property or in the corporate office.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This position is regularly required to stand, reach, bend and lift heavy objects. The noise level in the work environment is typically high.

· Stamina and Endurance: Ability to work long hours, often on foot,

· including during setup, the event itself, and breakdown.

· Strength: Capability to lift and move event supplies, equipment, and décor, which can range from light to moderately heavy items.

· Mobility: Agility to navigate various event venues, sometimes in crowded or tight spaces, and ability to handle unexpected changes quickly.

· Manual Dexterity: Skill in setting up and arranging items, such as furniture and decorations, often requiring careful and precise movements.

Other Duties 

Duties, responsibilities and activities may change at any time with or without notice.

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