Job Description
VP of Marketing & Technology (Digital Marketing + IT Leadership)
Direct Hire
Louisville, KY
Base Salary: $160,000–$175,000 + 20% bonus based on sales and profit performance
Allegiance Staffing is recruiting for a rapidly growing company in the agricultural marketing and equipment advertising industry. We are hiring a VP of Marketing & Technology to lead digital marketing strategy and oversee technology/IT initiatives, driving measurable growth through SEO, paid media, CRM, analytics, automation, and digital transformation.
This is a senior leadership opportunity for a data-driven, hands-on leader who can build high-performing teams and improve both marketing performance and business systems.
Responsibilities
Lead and develop Marketing and Technology teams to execute integrated digital strategies
Drive lead generation, conversions, and customer engagement using data-driven marketing
Improve SEO, website performance, and online participation through paid search, paid social, email, and content strategy
Oversee new digital tools, CRM enhancements, marketing automation, AI efficiencies, and user experience improvements
Build dashboards and reporting; improve ROI through analytics, attribution, and automation
Maintain consistent brand messaging across channels and campaigns
Ensure IT systems are secure, efficient, and aligned with company goals
Support Sales with presentations, advertising strategy, and occasional customer visits
Recruit, mentor, and retain marketing and IT talent
Travel to customer sites and trade shows as needed
Report directly to executive leadership
Qualifications
Bachelor’s degree in Marketing, Information Systems, Business, or related field
10+ years of progressive leadership in marketing, technology, and/or digital transformation
5+ years in senior management
Experience leading cross-functional teams with measurable results
Strong knowledge of digital marketing, SEO, analytics, customer acquisition, and conversion optimization
Experience managing IT teams (software developers/programmers and system administrators)
Agriculture or agribusiness experience preferred but not required
Strong communication, leadership, and strategic planning skills
Why Join
High-visibility role with direct impact on revenue and growth
Lead both Marketing and Technology in a fast-growing organization
Opportunity to modernize systems and build scalable digital strategies
Apply today to be considered for this VP-level opportunity in Louisville.
Keywords: VP Marketing, Vice President Marketing, Marketing Technology, Digital Marketing, SEO, Paid Search, PPC, Paid Media, CRM, Marketing Automation, Analytics, Attribution, Digital Transformation, IT Leadership, Technology Director, Agribusiness, Agriculture Marketing.
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