UGC Director (User-Generated Content Ads) Job at Confidential Company, Los Angeles, CA

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  • Confidential Company
  • Los Angeles, CA

Job Description

About the Role

We’re looking for a visionary and hands-on UGC Director to lead the end-to-end creation of short-form user-generated content ads across a variety of consumer-facing products (e.g., mobile games, health products, etc.). You’ll be responsible for crafting compelling ad narratives, directing creators, and ensuring content aligns with marketing objectives and platform-specific trends (TikTok, YouTube Shorts, etc.).

Key Responsibilities

· Develop creative briefs for UGC-style performance ads.

· Direct and guide content creators or actors to produce authentic, high-performing videos.

· Edit or oversee post-production to ensure tight pacing, strong hooks, and CTA clarity.

· Collaborate with marketing and performance teams to test ad variations and optimize creative.

· Maintain a pulse on trending UGC styles and platform algorithm changes.

· Build and maintain a talent pool of freelance creators or influencers.

· Ensure all content meets brand tone, legal, and platform guidelines.

Requirements

· 2+ years of experience in directing or producing UGC, branded content, or performance marketing creatives.

· Strong understanding of paid social ad formats and what drives conversions.

· Proficient in mobile-first storytelling and working with creators or influencers.

· Ability to script, direct remotely, and provide actionable feedback to talent.

· Experience with post-production tools (CapCut, Adobe Premiere, etc.) is a plus.

· Excellent communication, organizational, and time-management skills.

· Fluent in English; proficiency in Mandarin is a plus.

Preferred Qualifications

· Background in DTC, e-commerce, gaming, or app marketing.

· Knowledge of CPI/CPM optimization strategies.

· Multilingual or cross-cultural content experience is a plus.

Job Tags

Freelance, Remote job, Without location,

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