About the Role
We’re looking for a visionary and hands-on UGC Director to lead the end-to-end creation of short-form user-generated content ads across a variety of consumer-facing products (e.g., mobile games, health products, etc.). You’ll be responsible for crafting compelling ad narratives, directing creators, and ensuring content aligns with marketing objectives and platform-specific trends (TikTok, YouTube Shorts, etc.).
Key Responsibilities
· Develop creative briefs for UGC-style performance ads.
· Direct and guide content creators or actors to produce authentic, high-performing videos.
· Edit or oversee post-production to ensure tight pacing, strong hooks, and CTA clarity.
· Collaborate with marketing and performance teams to test ad variations and optimize creative.
· Maintain a pulse on trending UGC styles and platform algorithm changes.
· Build and maintain a talent pool of freelance creators or influencers.
· Ensure all content meets brand tone, legal, and platform guidelines.
Requirements
· 2+ years of experience in directing or producing UGC, branded content, or performance marketing creatives.
· Strong understanding of paid social ad formats and what drives conversions.
· Proficient in mobile-first storytelling and working with creators or influencers.
· Ability to script, direct remotely, and provide actionable feedback to talent.
· Experience with post-production tools (CapCut, Adobe Premiere, etc.) is a plus.
· Excellent communication, organizational, and time-management skills.
· Fluent in English; proficiency in Mandarin is a plus.
Preferred Qualifications
· Background in DTC, e-commerce, gaming, or app marketing.
· Knowledge of CPI/CPM optimization strategies.
· Multilingual or cross-cultural content experience is a plus.
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