欧美区域营销负责人-美国 Job at GEOR Global Recruitment (Shenzhen) Ltd., China

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  • GEOR Global Recruitment (Shenzhen) Ltd.
  • China

Job Description

1. 市场分析与战略制定

- 深入分析欧美市场趋势、竞争格局、消费者行为及文化差异,制定品牌中长期发展策略。

- 结合母公司战略,完成子品牌的本地化定位,打造差异化竞争优势。

2. 品牌运营与增长

- 主导品牌全生命周期管理,包括产品规划、定价策略、渠道布局及营销活动设计。

- 制定GTM(Go-to-Market)策略,统筹新品上市、爆品打造及区域性营销战役。

- 优化线上线下渠道运营,提升品牌曝光度、用户粘性及转化效率。

3. 资源整合与团队协作

- 搭建并管理本地化团队,协调总部与区域市场资源(如供应链、设计、数字化团队)。

- 拓展并维护欧美地区KOL、媒体、渠道商及行业合作伙伴关系。

4. 数据驱动与业绩达成

- 监控销售数据、市场反馈及竞品动态,快速迭代运营策略,确保GMV、市场份额及利润目标达成。

- 建立品牌健康度评估体系,定期输出复盘报告并提出优化建议。

5. 跨文化沟通

- 作为品牌与欧美市场的桥梁,确保品牌调性、传播内容与当地文化高度契合,规避潜在风险。

Job Tags

Full time,

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