Job Description

Client Marketing Manager

Malvern, PA

Hybrid

Position Overview

This role is a wonderful opportunity to be a part of a mission-based team in an organization dedicated to increasing philanthropic giving through donor advised funds. As the Client Marketing Manager, you will play a key role in advancing the organization’s mission and strategic goals by driving brand loyalty, client retention and growth, and product adoption within target segments. You will lead a team of marketing professionals and oversee the execution of marketing, partnership, PR, event, and product strategies that strengthen client engagement and fuel business growth.

Responsibilities

• Lead and develop a high-performing, cross-functional team of design, content, marketing, and project management professionals
• Provide coaching, performance management, and talent development to build internal capabilities
• Foster a collaborative and open culture where ideas and feedback are continuously exchanged to drive innovation
• Oversee the development and execution of integrated marketing strategies across client segments and channels, aligning with business objectives and client lifecycle stages
• Set and lead strategies focused on client acquisition, growth, and retention, leveraging content marketing, email campaigns, events, PR, partnerships, and thought leadership
• Encourage experimentation and innovation, ensuring marketing efforts differentiate the organization and drive adoption of services and features
• Guide product positioning and recommend opportunities for new offerings based on market insights and evolving client needs
• Manage the marketing budget effectively, optimizing spend based on performance metrics and strategic priorities
• Ensure compliance and quality control by overseeing the review and approval of all marketing materials and coordinating with legal counsel on communications and programs
• Track and report on marketing performance, using data to assess progress against goals and inform decision-making
• Collaborate closely with key internal teams—including Business Development, Product, Client Services, and Research—to align on messaging, strategy, and progress toward shared goals
• Support organizational strategy as part of the Leadership Group, actively communicating strategic plans and contributing to cross-functional initiatives and special projects

Qualifications

• Bachelor’s degree or equivalent combination of education and experience; Master’s degree in marketing or communications preferred
• 7+ years of progressive marketing/communications experience, including brand strategy, content creation, and advertising
• 3+ years of leadership experience with a demonstrated ability to guide teams and drive results
• Proficient in CRM platforms, such as Salesforce
• Experience in or with nonprofit organizations and donor communities is preferred
• Strong analytical skills with the ability to quickly understand complex issues and assess short- and long-term impacts
• Skilled in synthesizing complex information to support sound, balanced decision-making grounded in both client and business needs
• Proven track record of successful team collaboration on major projects or initiatives
• Outstanding written and verbal communication skills
• Excellent project management, time management, and prioritization abilities

Compensation

• Salary: $110,000 - $120,000
• Medical, Dental, Prescription, and Vision Insurance
• 403B Plan
• Life and disability insurance
• Professional development opportunities
• Varied recognition opportunities
• Access to Vanguard Employee Resource Groups (ERG)
• Monthly Community Day opportunities
• Generous PTO
• 18 PTO days Annually
• 2 Floating Holidays
• 1 Volunteer PTO
• 7 NYSE Holiday PTO
• Parental Leave
• Generous Maternity Leave
• FMLA
• STD/LTD Leave

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