Horizon Media’s Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include: Identifying and developing keywords to capitalize on search marketing trends, Advanced bid optimizations, Performance analysis, Testing and measurement methodology. Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (note that this is not a guarantee). Over six months, fellows will be trained and brought up to speed in the below areas: (20%) Campaign launches - Keyword research and development, Ad copy creation and landing page mapping, Campaign builds; (20%) Analysis - Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams, Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients; (20%) Ongoing optimization - Bid and budget optimization, Negative keyword build and implementation, Ad and landing page refresh, Billing updates and Insertion Order (IO) adjustments; (20%) Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others; (20%) In addition to above, providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others. Candidates should have general knowledge or interest in PPC and/or SEO, be analytical thinkers, able to work independently with strong time management and organization skills, and be team players. Preferred skills include basic MS Excel and PowerPoint knowledge, interest in PPC or SEO, and marketing degree is a plus but not required. Certifications in Google / Microsoft Ads or other SEM related are preferred but not required. The role is full time, 40 hours per week. Horizon Media is an equal opportunity workplace committed to diversity and inclusion.
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